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7 Things to Put Your Small Business on the Nice List
As of this writing, there is less than a week left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several weeks, there are a few things you must have in place. Just as Santa is making his list and checking it twice, you should do the same if you want to be on the “Nice List.”
Getting on the “Nice” Business List
When we talk about things you need to make sure you do in your business, it really isn’t about naughty or nice in a moral sense. But some things just make it easier to buy from or work with you. Ensuring you meet the following qualifications will help you bring in more revenue before the end of the year.
- Stay open. People buy online because it works for their schedule. If you run a brick-and-mortar business and have limited or unpredictable hours, it’s hard to know when you’ll be open. If for only the holiday season, do your best to keep later hours and remain open more days of the week.
- Be merry. If you’re trying to get people in the door of your business, make them feel welcome when they enter. You want to encourage browsing and repeat visits. Unfriendly manners or blank looks—or worse, staring at your phone—won’t bring them back.
- Make suggestions. Do a quick read on their purchases and preferences then offer suggestions on other things they might like. You could also strike up a conversation and ask them if they’ve completed their holiday shopping. If not, give them a few ideas for the people they still need to buy for.
- Offer unexpected discounts. If you’ve ever found money in a purse or a pocket, you know how good that can feel. When a business offers you a discount for no reason, it’s like winning the lottery. Pick a random person and give them a discount or watch for acts of kindness in your place of business and give the kind person something special like a bell ornament. It’s something people talk about.
- Help people get to know you. Using social media is important to bringing people in the door. It’s a great way to help people get to know and like you. Some businesses are also using it to sell and hire. Remember the infamous line from Hannibal Lecter in Silence of the Lambs, “People covet what they see every day.” When people get used to seeing you interacting on social media, they’ll begin to want what you’re offering.
- Send a thank you note. If they order online, include a special something in their package or wrap it in a beautiful bow. If they buy in person, throw a thank you postcard or sticker in with their merch (or leftovers). These little acts make a big impression.
- Consider what your audience needs most and give it to them. The most effective type of marketing that you can do is show how you solve a problem. For most retail businesses this time of year, that means providing the perfect gift. But you don’t have to be a retail business to cash in on some holiday spending. If you are a house cleaning business, point out that you have cleaning appointments still open before the holidays. Tell them how you can make their home perfect for guests with only a phone call. Frame your business in terms of how you can help make a stressful holiday easier, no matter what it is that you do because everyone could use more of that.
If you want your business to be on the “Nice List” this year, you need to do more than provide cookies. You want to find ways to connect with your audience. When you do, they’ll not only spend some of their holiday budget with you but also become loyal customers year-round.
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Indianola Chamber President & CEO Joins the Greater Des Moines Partnership Board
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President’s Message to Indianola Chamber Investors Your investment in the Indianola Chamber of Commerce is so much more than a membership. It’s a partnership that strengthens our community, supports local businesses, and drives meaningful progress for everyone. Thanks to your support, we’ve accomplished incredible things together this past year. Some of our 2024 highlights include: New Businesses: Celebrated 25 new businesses opening their doors in Indianola. New Members: Welcomed 53 businesses to our Chamber community. Member Promotions: Successfully promoted Chamber member news and 543 member events, with a reach of over 300,000 on social media channels and an open rate of over 50% open rate in Chamber in communications. Impactful Events: Hosted events that brought members together and showcased the vibrancy of our community. Main Street Designation: Helped lead the charge to be one of two communities to earn the Main Street designation from the Iowa Economic Development Authority. Tourism Launch: Welcomed visitors to Indianola through enhanced tourism marketing and our Experience Indianola campaigns, showcasing the best our community has to offer, including hosting bus tour visitors from multiple states that made a $50,000+ impact. RAGBRAI: Spearheaded efforts to bring over 20,000 RAGBRAI riders to the front door of our downtown business community. Advocacy: Advocated for local businesses by driving initiatives that support growth, visibility, and collaboration. Economic Growth: Provided support to developers who are bringing to Indianola over 500 housing units, commercial development, and attractions that will drive significant economic growth. These achievements are a direct reflection of the investment you have made in the Chamber’s work. Your support matters. It fuels everything we do. Here’s what’s new and exciting for 2025: Major Event Twist: We’re turning Summer Nights Live into something extraordinary— the Dad’s Rock Festival, taking place over Father’s Day weekend! With great band acts, fun experiences, and unique activities like a BBQ competition, Iowa's largest man cave, and more, we expect to draw visitors from all over. This is an incredible opportunity to bring a crowd and for your business to be part of this exciting event. Celebrating the Best of Indianola: At our Annual Chamber Celebration, in addition to a fun awards show recognizing 2024 award winners, we’ve added the Taste of Indianola, a unique experience and competition where a restaurant will be recognized as The Best of Indianola for 2025. This is a fantastic chance to experience the local culinary scene while celebrating our Chamber community. New Digital Marketing Summit: We will continue our popular Business Series events with the addition of a new Digital Marketing Summit. This educational event will help businesses stay ahead in an ever-evolving digital landscape and provide valuable insights for growing their online presence. Expanded Advertising Options: New this year, we’re offering enhanced advertising opportunities to include your brand in some of our most highly visible communications. This is a fantastic way to stay top of mind with Chamber members and the community. Tourism Packages: Through the Experience Indianola website and campaigns, your business or organization can shine in front of visitors and locals alike. 100% of the proceeds of the tourism packages will go towards advertising our community. If you are a tourism-friendly business or organization, we look forward to connecting with you to discuss the year ahead and ensure you have every opportunity to participate in this exciting initiative. Enhanced Investor Membership Levels: We’ve added even more value to our investor memberships, with additional advertising, social media promotions, and tourism marketing opportunities. These enhancements are packed with ways to help your business stand out. Be sure to explore our new 2025 Membership, Marketing & Sponsorship packet for information on how you can leverage the Indianola Chamber in 2025. The packet can be found HERE . Thank you for being an essential part of our Chamber family. We’re excited to make 2025 our most impactful year yet—with your partnership leading the way. Enjoy your holidays with your family and Happy New Year! Warm regards, Amanda Zwanziger Amanda Zwanziger President & CEO Indianola Chamber of Commerce 515-961-6269 amanda@indianolachamber.com
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