In The News
Indianola Tourism Initiative "Experience Indianola – The Sky’s the Limit" Launches
[Indianola, December 15, 2023] — The Indianola Chamber of Commerce proudly announces the official launch of "Experience Indianola - The Sky's the Limit!" This exhilarating tourism website and captivating hype video series are set to showcase the big attractions Indianola is known for and the hidden gems that visitors have yet to discover.
"The tag line, ‘The Sky’s the Limit,’ reflects not only the iconic hot air balloons that grace our skies but also the abundance of experiences this amazing community has to offer,” said Amanda Zwanziger, President & CEO of the Indianola Chamber of Commerce.
The Experience Indianola website promotes Indianola’s staple events in the community and includes a calendar that will allow visitors and residents to stay in the loop on exciting events taking place throughout the year. Visitors will also be able to explore Indianola's hidden gems and iconic attractions through the narrative content and imagery provided throughout.
Descriptive immersive experiences are offered that appeal to interests of all types and an extensive directory makes planning visits to Indianola easy. It includes details about local eateries and establishments that will entice visitors to experience every bite and sip the city has to offer. In addition, the site encourages visitors to stay a while, offering up ideas for comfortable accommodations or a good camping spot.
In addition to the Experience Indianola website, the Indianola Chamber is unveiling a series of sizzle videos that will be used in a comprehensive marketing campaign.
“This is just the beginning,” said Amanda Zwanziger, “Today is phase one, the launch of the Experience Indianola website and hype videos. Phase two, which begins today, will include expanding existing features, building downloadable itineraries, enhancing the directory, and adding a section specifically for planners who want to bring groups and events to our community. Phase three, which will commence at the beginning of spring, will be an extensive Experience Indianola marketing campaign to recruit visitors for the upcoming heavy tourism season.”
The goal of the comprehensive Experience Indianola project is to spur economic development in Indianola. According to statistics that Zwanziger shared, just a 5% increase in visitor spending in the county would result in close to $5 million in visitor spending over the next three years. This kind of impact is why the City of Indianola helped fund the initiative in partnership with the Indianola Chamber.
"Embarking on this tourism initiative isn't just about attracting visitors, it's our key to unlocking economic growth,” said Zwanziger, “Every visitor is not just a guest, they are a contributor to the success of our local businesses and our community. Visitor spend can supplement investments in infrastructure, help create jobs, ignite entrepreneurs and better our community as a whole.”
Zwanziger elaborated on how equally important this initiative is to the community as well, “This isn’t just a website for visitors to explore. It is for the community too. There are many hidden gems that people in our community have yet to discover. And that is speaking from my own personal experience!”
Zwanziger encourages you to visit www.experienceindianola.com and follow @ExperienceIndianola on Facebook and Instagram for the latest updates, behind-the-scenes content, and tourism-related events.
For media inquiries, please contact:
Amanda Zwanziger
President & CEO
Indianola Chamber of Commerce
About "Experience Indianola":
"Experience Indianola" is a comprehensive tourism initiative dedicated to showcasing the abundance of experiences that Indianola has to offer. The platform serves as a guide for both residents and visitors, offering insights into the best events, attractions, experiences, places to eat and drink, and places to stay in the city. Discover the heart of Indianola, where "The Sky's the Limit," at www.experienceindianola.com.”
INDIANOLA CHAMBER OF COMMERCE
We foster a vibrant economic environment
while enhancing the overall quality of life in our community.
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